Audience profile

Audience demographics:

My core/ primary audience is males, aged 13-25. The reasoning behind this is to specifically target a younger fan base that are perhaps new to the artist or genre. The dark colours, low key lighting and gothic imagery are something that I hope entices and gratifies the new audience with a more un-conventional (mainstream) look to the video.  The new fan base could perhaps produce a contested reading.

However my secondary audience is existing NIN fans (Male and females) aged 25-44. The existing NIN fan base is a large audience to tap into and would produce a preferred reading if the simulacrum and black and white influenced graphics (Reference to 'We're In This Together') are enjoyable.
 ...

...

Utilising 'Uses and gratifications theory' (UG theory) is an important step in implementing a preferred reading with my audiences. This can largely be achieved through the simulacrum of Trent Reznor as well as the dark visuals which are reminiscent over the course of many NIN videos. 

I'm hoping both audiences will be able to relate to the sexuality and angst both displayed in the video.

- All income groups (Socio-economic class)

- Ethnicity is more aimed towards Caucasian group due to the white cast and genre of music

- Social networking such as Facebook will be highly prevalent

Award research:

'The act has received four awards from 25 nominations, including two Grammy Awards for the songs "Wish" and "Happiness in Slavery" in 1993 and 1996 respectively. Nine Inch Nails have received two Kerrang! Awards; one of them being the Kerrang! Icon in 2006, honouring the band's overall contributions since 1988 and long-standing influence on rock music. The band has also received nine nominations from the MTV Video Music Awards for several of its videos, including two nominations for the "Closer" music video and five nominations for "The Perfect Drug" music video, including Video of the Year.' - Wikipedia- Legacy (Wiki)