Web 2.0 Theory

Web 2.0 Theory, differing from the 'old web' is a theory clearly defined by David Gauntlett as being

"Making is Connecting: The social meaning of creativity, from DIY and knitting to YouTube and Web 2.0"

With the rise of internet interaction, user generated content and online blogging the notion of audience power has only intensified. The increased levels of audience interaction and feedback from online content is crucial in the foundation and output of media institution.

Differences between Web 1.0 and 2.0:

Content (Producer)
Web 1: Scarce, expensive to produce.
Web 2: Abundant, cheap and easy to produce.

Distribution (Aggregator)
Web 1: Scarce, Closed highly controlled channels.
Web 2: Abundant, open, limitless.

Attention (Consumer)
Web 1: Abundant, the need for more choice.
Web 2: Saturated, the need to filter choice

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David gauntlett and media 2.0 from Charis Creber

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How can I ultilise Web 2.0?

-Through my interaction with my audience through social media.
-Comments on my blog posts.
-Comments on my presentations, YouTube videos and more.

While David Gauntlett argues the differences between Web 1 and Web 2, fellow theorist Andy Ruddock challenges Gauntlett's ideas and states that it would be premature and ill founded to dispose of a conventional one sided audience straight away. In addition to this he argues that "it is more strategy than creed"



In addition to this Andy Medhurst from Suusex university was not so eloquent in his critique of Gauntlett and claims that Gauntlett is egotistical with the statement of " 'Isn't it odd that whenever someone purportedly identifies a new paradigm, they see themselves as already a leading practitioner of it?'"