Sunday 31 January 2016

Images for my digipak

Today I went to Esch-sur-alzette in the south west of Luxembourg to take some pictures of an old steelworks. I took around 40 pictures in total


The following pictures were the pictures I liked in particular. However I will be producing a podcast detailing all of the photos in due course.

The aim of the steelworks is due to the correlation between the Industrial genre of music.
The following images will be narrowed down once again through audience feedback and eventually processed through Photoshop to create an optimal final digipak product.

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Nine Inch Nails digipak photos

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Saturday 30 January 2016

Audience feedback to second draft

The following video is some audience feedback to my second cut.
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 For the next cut I intend on working on some of the feedback.


Summary:

Likes:
- Make up
- Performance and narrative combination
- More aggression
- Good close up overlay with the band
Dislikes:
- Length of the moon shot
- Switch in layering
- Lip synching needs improving (consistency)
- Shaky shots
- Make layering more smooth
- Long shot of the band was too long

Additional:
-Graphic match?
-Softer transitions

Friday 29 January 2016

Sunspots- Second Draft (Incomplete)

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This cut has all first draft band performances that will likely be re-done to a higher level. This cut also shows existing narrative shots but needs two re-done.

Thursday 28 January 2016

Performance based call sheet






Shot number
Shot type
On screen action
Lip Synching?
Lyrics
Timing
#1
Long shot
Band looking into the camera
No
No
0:35 – 0:37
#2
Close up
Bass strings pulsing.
N/A
N/A
0:56 – 0:58
#3
Medium long shot
Lead singer holding mic (Trent Reznor style) while looking down.
N/A
N/A
1:01 – 1:03
#4
High angle medium close up.
Drum kit being struck in time to the music.
N/A
N/A
1:11 – 1:14
#5
Medium long shot
Singer looks over his shoulder at band members while nodding in time with the music.

No

No
1:19 – 1:24
#6
Medium long shot
Drummer hitting a fill
No
“She turns me on”
1:49 – 1:53
#7
Hand held close up
Lead who pushes the camera away in a melancholic fashion.
No
No
1:56 – 1:58
#8
Low angle (medium long shot)
Bassist playing

No

No

2:06 – 2:07
#9
Close up of lead
Singer looks into the camera and points to face.
Yes
“I think I could’ve been someone”
2:39 – 2:43
#10
Medium long shot with strobe
Singer holds Trent Reznor pose and sings to the wall.
Yes
“When everything is said and done
2:49 – 2:53
#11
Close up (hand held)
Bass player’s mask moving down to the guitar.
No
“And there is no place left to run”
2:54 – 2:58
#12
Medium Close up low angle
Lead singing to the wall
Yes
“I think I used to be someone”
2:58 – 3:02
#13
Extreme close up (zooming out)
The camera zooms out from an extreme close up at a steady pace with the band members all looking at the camera.
No
N/A
3:07 – 3:15
#15
Long shot
Layering footage of the band moving with the music.
N/A
N/A
1:59 – 2:06

Wednesday 27 January 2016

Audience profile



Audience demographics:

My core/ primary audience is males, aged 13-25. The reasoning behind this is to specifically target a younger fan base that are perhaps new to the artist or genre. The dark colours, low key lighting and gothic imagery are something that I hope entices and gratifies the new audience with a more un-conventional (mainstream) look to the video.  The new fan base could perhaps produce a contested reading.

However my secondary audience is existing NIN fans (Male and females) aged 25-44. The existing NIN fan base is a large audience to tap into and would produce a preferred reading if the simulacrum and black and white influenced graphics (Reference to 'We're In This Together') are enjoyable.
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Utilising 'Uses and gratifications theory' (UG theory) is an important step in implementing a preferred reading with my audiences. This can largely be achieved through the simulacrum of Trent Reznor as well as the dark visuals which are reminiscent over the course of many NIN videos. 

I'm hoping both audiences will be able to relate to the sexuality and angst both displayed in the video.


- All income groups (Socio-economic class)

- Ethnicity is more aimed towards Caucasian group due to the white cast and genre of music

- Social networking such as Facebook will be highly prevalent


Award research:

'The act has received four awards from 25 nominations, including two Grammy Awards for the songs "Wish" and "Happiness in Slavery" in 1993 and 1996 respectively. Nine Inch Nails have received two Kerrang! Awards; one of them being the Kerrang! Icon in 2006, honouring the band's overall contributions since 1988 and long-standing influence on rock music. The band has also received nine nominations from the MTV Video Music Awards for several of its videos, including two nominations for the "Closer" music video and five nominations for "The Perfect Drug" music video, including Video of the Year.' - Wikipedia- Legacy (Wiki)